Vision / Mission /
Nothing can be accomplished
without the clearly communicated vision of the organization's leader.
It acts as a compass, showing the way forward.
How is a sound 'vision'
developed? Where does it come from? How is it anchored by the
leader's values? How is it communicated? Unless the leader's
vision is well developed and clearly communicated and understood, it cannot
be realized, and the organization cannot progress. Is your 'vision'
clearly communicated and understood at all levels of your organization?
Vision and mission are often
mistaken to be basically the same. They are not. A leader's
vision looks into the future. It is unrealized. A mission
describes what an organization does. An organization's strategy
details how the vision will be accomplished. Clear communication and
understanding of all these elements is critical to progress, growth, and
Genoa Associates can help
your organization assess your current vision, mission, and strategies for
alignment with customer needs and requirements. They can assist in
their development or refinement through the use of proven tools and